This course was lovingly crafted by Samantha Dunn and Sonja Sorich, visionary consultants with decades of experience in the wellness, spa, and hospitality industries. Their expertise lies in helping aspiring entrepreneurs like you bring their wellness dreams to life.

As specialists in strategy, business design, and operations, Samantha and Sonja blend creativity with practicality to create a course that is as inspiring as it is actionable. They’ve worked with global brands and start-ups alike, empowering businesses to thrive while staying true to their purpose.

Their passion shines through in every module, offering you guidance rooted in real-world experience, heartfelt creativity, and a genuine desire to see you succeed. When you join this course, you’re not just learning—you’re being mentored by the best.

Our course outline was designed to take you on a step-by-step journey to wellness business success, covering every element you need to build a purposeful and profitable business.

• Module 1: A Wellness Start-Up Overview
  Gain a clear understanding of the wellness industry and set a strong foundation for your business.

• Module 2: Strategy - Developing Your Ideal Model
  Define your business model and align it with your vision for long-term success.

• Module 3: Story - Creating Your Concept
  Craft a unique concept that tells your story and resonates with your future clients.

• Module 4: Services - Crafting Your Menu
  Develop service offerings that reflect your philosophy and meet market demand.

• Module 5: Spaces - Facility Planning & Design
  Learn how to design a wellness space that is functional, inviting, and aligned with your brand.

• Module 6: Suppliers - Inventory Planning & Procurement
  Create efficient systems for sourcing and managing inventory to keep your business running smoothly.

• Module 7: Staffing - Planning, Recruitment & Training
  Build a dream team that shares your vision and delivers exceptional client experiences.

• Module 8: Social Responsibility - Doing Well by Doing Good
  Integrate social and environmental responsibility into your business to build loyalty and impact.

• Module 9: Sales - Marketing & Launch
  Plan your marketing strategy and launch your business with confidence.

• Module 10: Systems - Ensuring Smooth Operations
  Master operational systems to ensure your business runs seamlessly.

• Module 11: Summary & Next Steps
  Tie it all together with actionable steps to move forward and thrive.

With this comprehensive course, you’ll have everything you need to bring your wellness vision to life.

Your learning experience should fit your life, not the other way around. That’s why this course offers lifetime access to all materials, including:

• On-Demand Video Lessons: Dive into expertly crafted modules whenever it suits you, whether you're planning in the morning or reflecting in the evening.

• Downloadable Resources: Access tools, templates, and guides designed to complement your learning and take immediate action.

• Updates for Life: As the wellness industry evolves, so will our course. You’ll always have access to the latest strategies, insights, and tools.

This course isn’t just a one-time learning opportunity—it’s your lifelong companion as you grow and adapt your wellness business. Whether you're revisiting a module or exploring updates, you’ll always have the support you need, exactly when you need it.