THE WELLNESS MAKERS ACADEMY™
Build a world-class wellness business — professionally, profitably and with confidence.
The Wellness Makers Academy™ delivers consultant-grade education, frameworks and tools to help you design, structure and launch a successful wellness business.
This is not general business training — and it is not theoretical wellness education. It is practical, structured and grounded in real-world consulting experience.
WHAT IS THE WELLNESS MAKERS ACADEMY™
A different kind of online education
The Wellness Makers Academy™ was created to fill a critical gap in the wellness industry.
Plenty of people teach how to deliver wellness services.
Very few teach how to build a viable, professional wellness business.
Our programs are designed for founders who want:
Structure instead of guesswork
Strategy instead of imitation
Financial clarity instead of hope
A business that works — not just a beautiful idea
Every program in the Academy is built on the same methodologies used in high-level consulting engagements across spas, wellness centres, retreats and resorts worldwide.
WHO THE ACADEMY IS FOR
Designed for serious wellness founders
The Wellness Makers Academy™ is ideal for you if:
You want to open a spa, wellness centre, retreat, clinic or wellness business
You are entering the wellness industry for the first time
You are a therapist or practitioner stepping into business ownership
You are transitioning from corporate life into wellness
You want to avoid costly early-stage mistakes
You want to build a business that is investor-ready in structure, even if you never raise capital
No prior business or wellness industry experience is required.
This Academy is designed for founders who want to build properly — not experiment expensively.
OUR SIGNATURE PROGRAM — WELLBUSINESS BUILDERS™
From idea to investment-ready in 12 weeks or less
WellBusiness Builders™ is the flagship program of The Wellness Makers Academy™.
It is a comprehensive, step-by-step pathway that guides you through the complete process of designing, structuring and planning a world-class wellness business.
By the end of the program, you will have:
A clearly defined wellness concept
A complete business plan
A sound financial model
A realistic opening timeline
Confidence that your business is professionally structured
The program assumes zero prior knowledge and is delivered through a structured curriculum developed from real consulting work.
WHAT MAKES OUR PROGRAM DIFFERENT
Built by consultants, not course creators.
Programs are built by industry consultants, not marketers
Frameworks are used in real projects, not just theory
Financials, operations and planning are treated as core — not optional
You learn how to think like a consultant, not just what to do
Content is structured, practical and decision-driven
Outcomes matter more than inspiration
This is professional education for founders who want to build businesses that last.
THE THREE PATHWAYS — OVERVIEW
Choose the level of support that’s right for you
Foundations — self-paced, independent learning
Guided — group coaching, expert support & core templates
All three pathways share the same core curriculum.
They differ in support, templates and consulting involvement.
Bespoke — private consulting-lite, built with you
COMPARE THE THREE PATHWAYS
WHICH PATHWAY IS RIGHT FOR YOU?
Foundations
Choose Foundations if you:
Want a professional roadmap
Prefer to work independently
Are comfortable implementing on your own
Want the most accessible entry point
Guided
Choose Guided if you:
Want expert support and accountability
Value live coaching and office hours
Want access to professional templates
Want reassurance you’re making the right decisions
Bespoke
Choose Bespoke if you:
Want a consultant actively involved
Are building a larger or more complex project
Want to replace $40K+ in traditional consulting
Want to move faster with reduced risk
ABOUT SAMANTHA DUNN
The Wellness Makers Academy™ was founded by Samantha Dunn, a global wellness business consultant with over 25 years’ industry experience.
Samantha has:
Worked on 80+ spa and wellness concepts
Delivered projects across 15+ countries
Taught professional wellness business development in live formats for over 10 years, including at Chiva-Som International Academy (Thailand)
Advised developers, hotel groups, owners and operators
Served as a judge for multiple international wellness awards
Served on the board of six national spa & wellness associations across Asia-Pacific
Is currently the Founding President of the Australasian Wellness Association
Her work bridges vision, strategy and commercial reality — helping founders build businesses that work in the real world.
CERTIFICATION & OUTCOMES
A clear outcome, not just content
All WellBusiness Builders™ pathways include:
⭐⭐⭐
You finish what you start
⭐⭐⭐
You leave with a tangible outcome
⭐⭐⭐
You have a credible, professional foundation
01
Structured completion requirements
02
Submission of a completed business plan
This ensures:
03
A WellBusiness Builders™ Certificate of Completion
HOW TO GET STARTED
Start where you are
Begin with Foundations to build independently
Join Guided for expert support and momentum
Apply for Bespoke if you want consulting involvement
Programs begin with regular intakes.
→ View Pathways
→ Enrol in Foundations
→ Join Guided
→ Apply for Bespoke
FREQUENTLY ASKED QUESTIONS
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No. WellBusiness Builders™ is designed for founders with zero prior experience in the wellness industry or business ownership. The program assumes no background knowledge and guides you step by step through the entire process.
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Most participants spend 3–6 hours per week, depending on the stage and complexity of their project.
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All pathways include lifetime access to the core program content. Guided and Bespoke include 12 months of support.
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Support depends on your chosen pathway:
Foundations: self-paced learning + onboarding call
Guided: weekly group coaching, office hours, email support
Bespoke: weekly private consulting and consultant-led development
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Templates are included in Guided and Bespoke. Foundations includes worksheets for every lesson.
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Yes. Upgrades from Foundations → Guided or Guided → Bespoke are available, subject to availability and pro-rating where appropriate.
