The Wellness Makers’ essential reading list for Aspiring, New, & Existing Business Owners

Get inspired by these books to start your own business, improve existing one or just to expand your horizon.

 
 

The Wellness Asset: How wellness can transform

and futureproof your hotel

Hospitality is at a crossroads. The old business model is broken, and the hoteliers of the future know this. They aren’t sitting around waiting for the clock to turn back – they are seizing this opportunity.

Whilst some brands are struggling, others are finding new ways to do what they’ve always done: serve their customers.

If you think of wellness as an amenity or not a significant revenue-generating area of your business, global wellness expert, Sonal Uberoi, will shift your mindset and unlock its potential.


Start Your Own Day Spa and More: Destination Spa, Medical Spa, Yoga Center, Spiritual Spa

Are you ready to take the plunge and start your own spa?

Now’s the perfect time. Spas have become one of the fastest-growing industries around the globe. Whether you’re interested in day spas, destination spas, medical spas, spiritual spas, yoga centers, or another variety, the expert advice in this guide helps you get started today. Learn all the business information you need to succeed—from choosing a location to setting prices to attracting new clients. Plus, get the hottest trends in the spa industry and expert advice on the creative elements that turn an ordinary spa into an extraordinary relaxation center.


Retail Management for Salons and Spas

Managing a retail operation in a salon or spa can be a daunting task. To the technician learning business skills, Retail Management for Salons and Spas is a fantastic resource. This text provides essential business information and a clear understanding of what it takes to run a profitable retail operation while overseeing the day-to-day operations.

Topics include identifying a target market, preparing and executing a marketing plan, retail sales forecasting, vendor selection, purchasing strategies, inventory management, record keeping, space planning, and incentivizing staff. It also effectively provides tools such as case studies, learning activities, and quizzes to bring lessons to life.


Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love

As we emerge from COVID-19 the world sits on the cusp of a massive wave of wellness industry growth. This "Fourth Wave of Wellness" will bring hundreds of millions more people into healthier, happier lifestyles, creating millions of jobs and producing massive entrepreneurial opportunities.

Whether your goal is to work from home, open a neighborhood wellness studio or launch the next global wellness brand, Building a Wellness Business That Lasts is your definitive guide. 


Salonovations' Day Spa Operations

Essential to prospective day spa operators and highly useful to veteran owners who want to boost their bottom line, this compact introductory handbook covers all the practical aspects of planning, operating, and maintaining a flourishing day spa.

Here is expert guidance on how to purchase a day spa, hammer out an effective business and strategic battle plan, obtain financing, set up a dynamic day spa program, create attractive and profitable packages to enhance overall business, and market your services.


Managing Your Business: Milady's Guide to the Salon

This book is designed to provide you with a blueprint for opening and running a successful salon. Without such a blueprint, it becomes exceedingly difficult to compete with those salons that are on the right track. 'Managing Your Business' will also provide you with proven ways to succeed using time-tested methods of business that work over and over. Just some of what you will learn includes:

  • How to formulate a successful business plan and financing tips that allow you to run your salon at a profit

  • Management and motivation techniques for hiring, training and maximizing your personnel

  • Information on essential salon operations including bookkeeping, inventory, budgeting, pricing strategy, purchasing equipment and more


Retail Management for Spas (The Art & Science of Retail)

Retail Management for Spas explores the art and science of retail and proveds essential business information on retail strategies, planning, management and administration. It uses a variety of case studies, stories, learning activities and quizzes, which help illustrate the concepts and lessons being presented.


Rockstar Spa: Spa Leadership Guide

The word 'spa' has many meanings. It is seen as an acronym for salus per aqua, in Latin meaning 'healing through water'. The original use of a spa was as a thermal bath or spring, where mineral-rich spring water was used for its medicinal properties. Another theory is that the term 'spa' comes from the town of Spa in Belgium, where water treatments are popular.

From bath towns in Roman times to the destination spas we are familiar with today, the concept of a spa is to heal or improve one's lifestyle in a relaxing and recreational setting. Wherever they are located, spas have always been recognised as a sacred place of healing.

The chapters of this book act as a guide to an overall plan of action to build and maintain your own RockStar Spa. It is designed to be dog-eared, jotted on and marked with your own maps and plans through its pages.


SPA: A Comprehensive Introduction

This introductory textbook, developed by the International SPA Association Foundation, explores the history and philosophy of spas, examines today s spa industry, and introduces readers to spa careers. The text also takes readers through a typical day from a spa director s perspective, examines the qualities of an outstanding spa experience, and discusses industry trends and future directions.


Spa Business Strategies: A Plan for Success

Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices. Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others.


Spa Management: An Introduction (new 2021 edition)

An Introduction is a foundational manual for the instruction of running a spa and wellness business. The field of spa management has grown exponentially in the last decade, and professional training programs for it have as well. Authors Professor Mary Wisnom and Lisa Capozio are expert professionals and teachers in the field.

This book provides instruction on the basics of the business, best practices for spa and wellness management, and offers a vision for how the field can grow. It covers the organization and business plan for a spa, facility operations and human resources, financial management, spa marketing and promotion, and discusses trends in the industry and its future. Also included is a helpful appendix with listings of spa management educational programs, books and journals, online resources, and professional associations.


Start Your Own Hair Salon and Day Spa: Your Step-By-Step Guide to Success

Aspiring entrepreneurs learn the ins and outs of starting their own successful business in one of today's hottest industries: beauty.

From laying the groundwork for starting a small business and establishing themselves in the marketplace to holding their grand opening and developing service policies, this step-by-step guide takes beauty enthusiasts from big-picture plans to day-to-day dealings at their new spa and salon. Soon-to-be business owners also get an insider's perspective from beauty industry practitioners and experts who offer tips, advice, examples, and even their contact information to add to the many resources provided.


FabJob Guide to Become a Spa Owner

By starting your own spa business, you will be joining a growing industry that generates over $11 billion per year in revenue. According to the most recent statistics from the International Spa Association, there were approximately 136 million spa visits made in the U.S. in 2003, with 60% of those visits to a day spa. The FabJob Guide to Become a Spa Owner shows how you can successfully start a day spa business. The authors share their own experiences plus expert business advice from more than two dozen spa business owners and other spa industry experts including:

  • How to create a business plan and conduct initial market research for your spa

  • An overview of options for your spa business and deciding what services to offer.

  • Licensing requirements for spas - Start-up costs including sample start up budgets for both a small and medium sized spa…and more!

The information in this guide can save you many hours of research, help you avoid some costly mistakes, and give you information you need to start your own day spa business.


Gesundheitstourismus Und Spa-Management

Immer mehr Betriebe dieser Branchen setzen auf Gesundheit. Dabei allerdings nimmt Gesundheit eine faszinierende Vielfalt an und umfasst ebenso Aspekte der Vorbeugung, Gesundheitsförderung, Heilung und Linderung von Krankheit, aber auch Kosmetik, Wellness, Bodystyling und psychische Gesundheit.

Das Buch weist ebenso einen makroökonomischen Blickwinkel auf, indem es die internationale Marktentwicklung betrachtet, aber auch der mikroökonomische Aspekt im Sinne des Managements konkreter Betriebe in diesem Markt (Spa) nimmt einen breiten Raum ein.


Financial Management for Spas

This textbook, developed by the American Hotel & Lodging Educational Institute (AHLEI) in collaboration with the International SPA Association (ISPA), presents financial topics within the context of the spa environment. Readers will learn practical applications of key accounting and financial management principles. Topics include: compensation practices, inventory management, budgeting, capital expenditures, and business plan development. Concepts and practices are framed within the day-to-day business of a spa operation, demonstrating the practical applications of the accounting principles presented in the text.


The Psychology of Spas & Wellbeing: A Guide to the Science of Holistic Healing

The Psychology of Spas and Wellbeing is the culmination of years of research in psychology, positive psychology, and the science of holistic wellbeing. The spa industry markets itself as offering holistic wellness through a variety of services intended to enhance wellbeing across body, mind and spirit. This book explores the science behind the claims of the spa industry and looks for possible applications to enhance the impact of a spa as a center for holistic healing.


The Reluctant Spa Director (And the Mission Dream)

Skip Williams take his years of experience in the Spa Business and writes about Successful Spa Management, presented in the form of a page turning story of fiction in this exciting and instructive novel.

Through this journey, the characters as well as the reader learn about themselves and the principles of creating and running a successful spa.


The Reluctant Spa Director: Between a Rock and a Hard Place

Using many of the same characters from The Reluctant Spa Director and the Mission Dream, Skip Williams new sequel takes place in a Resort Spa and weaves the lessons of successful Spa Management into a story that will excite the readers imagination.


Understanding the Global Spa Industry 

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales.

Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues.

With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry.

Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.


Healthy Buildings: How Indoor Spaces Drive Performance & Productivity

Charismatic pioneers of the healthy building movement who have paired up to combine the cutting-edge science of Harvard's School of Public Health with the financial know-how of the Harvard Business School, Joseph Allen and John Macomber make a compelling case in this urgently needed book for why every business and home owner should make certain relatively low-cost investments a top priority.

Grounded in exposure and risk science and relevant to anyone newly concerned about how their surroundings impact their health, Healthy Buildings can help you evaluate the impact of small, easily controllable environmental fluctuations on your immediate well-being and long-term reproductive and lung health. It shows how our indoor environment can have a dramatic impact on a whole host of higher order cognitive functions-including things like concentration, strategic thinking, troubleshooting, and decision-making..